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WORKING WITH INSURANCE

OUR PHILOSOPHY

We serve the insurance industry and its clients.

We are passionate about raising standards in insurance products and creating innovative solutions. We deliver a bespoke service based on decades of experience

in insurance wordings on time and on budget.

We are completer-finishers and avoid mission creep!

From the founder, Ed Smerdon

ED SMERDON

FOUNDER

Welcome to Coverage Matters.  After 30 years in the legal and insurance industries, I set up my own consultancy in July 2022 using my expertise as a qualified solicitor and former law firm partner to provide clients with a technical wordings service.  Things took off and in 2024 I was joined by my business associate Rosemary Hort, a ten years plus experienced solicitor and coverage specialist. We are busy working with insurance companies and brokers alike.  

I realised from my time in insurance that there is definitely a need for this service. The financial terms of insurance deals are not the only things that matter.  Clients and regulators are demanding higher standards in wordings and greater clarity in the products offered. Wordings need to match what is being said about them. 

Besides that, our clients have all realised that having great wordings is a business imperative. Check out the “What We Do” page on this site. Fluctuating markets mean they need to be reviewed frequently to ensure they are keeping pace with current standards.  Even more importantly, they need to evolve with rapidly changing client needs to stay relevant. Technical wording development is often “someone else’s job”.  It’s too important to the industry to shelve.  So let us help. Examples of our services are on the “Why Hire Us” page.  

In short, coverage matters, hence the name. 

 

We are passionate about the insurance industry, its people and the wordings.  We combine our expertise as insurance lawyers with our insurance industry experience to provide a highly tailored and relevant service, delivered on time and on budget. In this way, our clients see us as their “outsourced in-house wordings function”.  See the "What Clients Say" page for things they have said about us.

 

Don't put off that wording project any longer.  We look forward to working with you.

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WORDINGS IMPACT

HOW WE HELP

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3rd Floor, 86-90 Paul Street,

London EC2A 4NE

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+44 (0)208 0577533

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Ed Smerdon

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General Enquiries

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